Etch (WIP):
Turning Loose Thoughts into Shareable Writing
TIMELINE
Fall 2025
TEAM
Bruce Cao
Rachel Chen
Emerald Wu
Karissa Wong
ROLE
Product Designer
SKILLS
Product Design
User Research
Prototyping
Coding
OVERVIEW
A Writing Tool for Thinkers, Not Writers
We’re a team of four designers trying to ship a writing tool for thinkers whose thoughts are rich but struggle to shape them into cohesive and logical writing.
Right now, we’re living with our coded prototypes and iterating quickly as we learn.
It’s still a work in progress, but we’re excited to share the final build soon.
Meanwhile, here are some snippets of things we’ve been concepting, prototyping, and vibe-coding.
